We’ll collect general information considering everything that has to do with the Uskalla Yrittää final competition on this page.
The upper age limit for participating in the Uskalla Yrittää final is 25 years in the category of the JA Company Program. There is no lower age limit for participating in the final.
There is no age limit for participating in the final in the category of the JA Start Up Program.
For the elementary level there is no upper or lower age limit for participating the competition. For the upper secondary level the age limits for the competition for the Finnish championship derive directly from the age limits for the competition for the European championship. The official policy of JA Europe is:
Achievers representing their Companies in the competition must be at least 15 years old and no more than 21 years old on the 31st of July of the year of participation. Younger or older students will be automatically asked to withdraw from the competition.
Because of this the JA companies of the upper secondary level wanting to compete for the title of the best JA company in Finland can not have participants over 21 years old.
In the final for the European championship is the lower age limit 15 years and upper age limit 21 years for the participants from the upper secondary level. If there is an under- or over-aged member in the JA company it limits the chance of getting to the competition for the European championship.
If your company wants to compete for getting to the final in the Euopean championship can this person not take part in the operation of your company at any level. She or he is therefore a guest at the event and has access to the trade fair and the presentations of the companies. She or he cannot, however, identify as a representative of your JA company.
A JA company can take part in the final with all its members regardless their ages but in that case the JA company cannot become the representative of Finland in the competition for the European championship. In all the other categories of the competition is the JA company included, though.
For the higher education level the age limits for the competition for the Finnish championship derive directly from the age limits for the competition for the European championship. The official policy of JA Europe is:
Achievers representing their Companies in the competition must be at least 18 years old and no more than 29 years old on the 31st of July of the year of participation. Younger or older students will be automatically asked to withdraw from the competition.
Because of this the JA companies of the upper secondary level wanting to compete for the title of the best JA company in Finland can not have participants over 29 years old.
In the Finnish final the amount of participants can be at most eight persons per JA company. However, for instance the amount of participants from the upper secondary level and higher education level in the competition for the European championship is limited to five persons. Below a citation from the instructions of JA Europe:
The number of official participants per JA Company is limited to a maximum of 5 students. A student may NOT attend as an official participant if he/she has participated as a member of a team in any of the past Competitions. If additional achievers from the same company attend the event, they may NOT participate in any part of the competition (during on-stage presentation, at the stand presentations, or during the interview).
One can usually take part in the JA Company Program only once during elementary school, senior high school or vocational school. This applies also to the Uskalla yrittää final competition. If one has conducted the program in elementary school it is possible to do it again in senior high school or vocational school.
It is not possible, however, to participate the JA Company Program and therefore the Uskalla Yrittää final for a second time with the same business idea, even if the school level should be changed. Participating with the same business idea puts other participants of the program and the final in an unequal position.
If the JA company has one or more members who have already taken part in the Uskalla Yrittää final during the same school level (elementary level or upper secondary level as a whole) can these members in question not take part in the operation of the company in the final at any level. They are therefore guests at the event and have access to the trade fair and the presentations of the companies. They cannot, however, identify as representatives of your JA company. In this way can all the competitors reach for success from an equal standing point.
Places of events
The other main stage for the Uskalla Yrittää final is Original Sokos Hotel Presidentti where the opening of final, presentations of the companies and the meals for youngsters and teachers are arranged, as well as most of the lodging.
The trade fair takes place in Kamppi shopping centre in the heart of Helsinki.
Get acquainted with Kamppi in advance täältä.
Frequently asked questions
The best JA company of the elementary level: The price is announced closer to the final.
The best JA company of the upper secondary level: Represents Finland in the JA Europes Company of the Year final (competition for the European championship).
The best JA company of the higher education level: Represents Finland in the JA Europes Enterprise Challenge final (competition for the European championship)
1. DAY, 18th April: opening, presentations of the companies and trade fair
Opening: business casual or the JA companys own outfit
Presentations of the companies: business casual or the JA companys own outfit
Trade fair: business casual or the JA companys own outfit
Dinner and evening program: casual
2. DAY, 19th April: interviews of the jury and gala
Interview of the jury: business casual or the JA companys own outfit
Gala: festive dressing (suit / cocktail-dress)
Tips for dressing:
What does business and smart casual mean in practice?
Read here the blog text of Matti Airaksinen concerning business casual (in finnish). It pays off to study his other texts concernig dressing and to collect good ideas for your own dressing! Take a look also at Jacquelyn Smiths writings in english in the Business Insider magazine concerning business casual.
Practical things in the final
The event badges one gets at the check-in has to be carried along all the time. Without the fair passport one doesn’t get in the events or food..
The first part of the final are the presentations of the companies. The presentations take place at Original Sokos Hotel Presidentti.
Will the presentations be ready for the JA entrepreneurs?
The JA companies return their presentations to the event team in advance. The team checks the presentations and their contents. The presentations will be brought ready to the presentation space by the team and therefore the JA entrepreneurs don’t have to bring their presentation along.
When should the JA entrepreneurs arrive to the presentation space?
The presentations in different spaces are divided in two parts. The JA entrepreneurs have to be in the presentation space before the start of their own group.
The JA entrepreneurs are not allowed to leave the space before all the presentations of the group have been held.
Is it possible to come to the presentation spaces at any time just to listen?
We want to offer every JA entrepreneur the peace to finish their presentations. Therefore the space cannot be entered in the middle of a presentation. There are people directing and letting people in to listen the presentations at the doors of every space..
The cloakroom at the auditorium in Original Sokos Hotel Presidentti serves the finalists on the first day of the event. The fair equipment of the JA company can and is recommendedto be left in the cloakroom also for the duration of the presentations. The fair equipment can be recovered from the cloakroom before transferring to Kamppi.
Own lodging equipment is also recommended to be left in the cloakroom for the duration of the fair. This eliminates the inconvenience of removing belongings from one place to another.
On the second day of the event must the check-out from the hotel happen at 12:00. Before transferring to the award gala at the Finnkino can belongings be stored in a meeting space reserved for them at Original Sokos Hotel Presidentti.
The check-in at Original Sokos Hotel Presidentti starts daily at 15:00. The youngsters arriving first on the day of the final can therefore enter their hotel rooms probably first after the trade fair. Changing of clothes is possible in the public restrooms at the hotel. The restrooms are located on the 1. and 3. floor.
The check-out from the hotel is at 12:00 and then must the keys be handed to the reception. Changing of clothes before the gala is possible in the public restrooms at the hotel. The restrooms are located on the 1. and 3. floor.
The trade fair at Kamppi shopping centre
In the final the stands of the fair are located on the floors of Kamppi shopping centre. The event scene of the fair is located on the E. -floor (bottom floor) of Kamppi. All the stands are located around the middle atriums of different floors, in other words around the middle circle of each floor.
The office of the fair is located on the 4th floor of Kamppi. The office serves during the whole fair. In the office one can find for instance help with locating the stands, instructions for decorating the tables, a box for crafting, a charging place for electronic devices and tokens for the restrooms.
- The Finnish law and general ethics concerning good behaviour are to be obeyed at the fair event. The event includes everything happening at the place of the the fair (preparing of the stands, the fair itself, the deconstruction of the stands) concerning the Uskalla Yrittää final.
- Trading is allowed only by the stand appointed to your JA company but marketing is allowed everywhere around the Kamppi shopping centre. Marketing means the general activities for advancing the commerce of the company, for instance handing out companys fliers to customers. Commerce and trading means the exchange of products or services sold bythe JA company for money or some other form of compensation.
- Trading in Kamppi shopping centre is allowed from the moment when the own stand is ready fo selling. In other words, it is allowed to sell products to customers even before the fair officially opens. Trading stops at the the end of the fair.
- Implantation of posters and other commercials on walls, pillars and railing of Kamppi is prohibited. A JA company can implant their posters on their own fair table.
- A JA company can also bring along their own roll-up / wall behind the table. The width of the roll-up / wall can be at most one meter.
- Every JA company is responsible of their own stand, their own product and their own belongings. The stand means the table appointed to every JA company.
- The stand has a table ready for selling and usage of the JA company. There is no electricity or wall at hand at the stand.
- Sitting at the stand is prohibited from the JA entrepreneurs. There are NO chairs at the stand and it is not allowed to bring them unless it is essential for the business idea (by offering for instance beauty services for which it is imperative that the customer sits down).
- Dangerous objects such as guns and explosives are prohibited in the whole fair area. Making fire in any form is forbidden at the fair, concerning even burning of candles.
- Using of two-sized tape, glue, blu-tack, staples, screws or nails to implant decorations on the table at the stand is prohibited. The JA companys duty is to leave the stand in the same condition it was when itwas appointed to them. Cleaning and possible damages of the stand are JA companys own responsibility.
- The JA entrepreneurs are obliged to compensate financially any damage on the property of outstanding facets caused by them during the fair if the Finnish law so requires.
- Smoking, consumption of alcohol or other intoxicants is prohibited during the fair regardless the age of the JA entrepreneur. Should violations of this rule be detected is the person in question removed from the event immediately.
The JA companies do not have in use walls. The table for the final comes in two sizes:
- The other table (table A) is sized: 81 cm x 94cm x 47 cm, with a shelf in the back of the table for the storage of equipment.
- You can bring for instance your own poster for the front panel of the table. The front panel is 71 cm wide and 88 cm high so it somewhat matches a poster sized approximately A1.
- The advertisement material can be attached on the table with either masking tape or transparent office tape.
- The other table (table B) is sized: 84 cm x 89 cm x 40 cm, with a shelf in the back of the table for the storage of equipment.
- You can bring for instance your own poster for the front panel of the table. The front panel is 80 cm wide and 84,5 cm high so it somewhat matches a poster sized approximately A1.
- The advertisement material can be attached on the table with either masking tape or transparent office tape.
Every participating JA company will get the information of the precise size of its table not later than Sunday 8.4.2018.
Bringing an own table to the event is off limits, then. If the product of your JA company is too big for instance to be kept on the table it is possible to replace the table with the product in question. A practical example: the product of a JA company is a desk made from a pallet with the size of approximately 1 m x 1 m. This is an ensembe so big that it doesn’t fit at the stand with the fair table. In such a case the product can replace the table but it is imperative to notice that there is no other table.
Remember to mind the lay-out. It isn’t worthwhile to stack everything for sale on the table. Instead it is worth to think precisely what to keep up front. In this way the stand looks interesting and specifically neat.
The JA company can bring along its own roll-up / wall to be kept behind the table. The width of the roll-up / wall can be at most one meter. Because there is no walls for the fair it pays off to think for instance getting a roll-up with the graphics of the JA company. Ordering a roll-up is easy and relatively affordable nowadays. There fits easily a roll-up behind the table to attract interest. It pays off to explore roll-ups and providers for them, such as PrintLit, Tetrix, Mainostelineet and Master Promo.
There is no electricity at the stands due to safety reasons. Because of this it is worthwhile to charge the batteries of all electronic devices before coming to the fair. If the battery runs empty there is a charging place in the fair area.
Trading in Kamppi shopping centre is allowed from the moment when the own stand is ready fo selling. In other words, it is allowed to sell products to customers even before the fair officially opens. Trading stops at the the end of the fair.
It is prohibited for the JA entrepreneurs to sit at the stand. There are NO chairs at the stand and it is not allowed to bring them unless it is essential for the business idea (by offering for instance beauty services for which it is imperative that the customer sits down).
The public restrooms (5th floor) at Kamppi shopping centre are in use for the JA entrepreneurs.
Keep a good behavior in mind (language and politeness) and a tidy look.
Concentrate on the guests at the fair, not on your friends.
Eating takes place solely during the time reserved for it, not at the stand.
Don’t leave your friend alone at the stand. Keep cooperation in mind also when meeting customers.
Stand up instead of sitting — it’s more prominent.
Keep the stand and its environment clean.
Be proud of your product and company – do not diminish in vain.
Tips for the fair
The trade fair event utilizes strongly the power of personal encounter. At a time when digital channels provide the consumer with the possibility to get to know the company in advance has the meaning of meeting face to face increased considerably.
Keep in mind the following things at the fair:
- Be social and personal
You as exhibitors together with the guest create the event. The meaning of the fair is to work as a channel for information and benefit, but at the same time the visitors are looking after experiences about a good service for instance.
- Be active
The guests visit the fair of the own free will and are therefore open minded. Interaction is in a key position at the fair for finding the right focus groups and creating contacts.
- Bring your company forth for real
The product and services of the JA company are really visible at the fair: one can touch them, view them, taste them, smell them and even try them. Remember to keep your stand clean and welcoming for that purpose!
Participating the fair begins with planning and especially with defining your objectives. The objective must be precise, realistic an measurable. It pays off to choose a strong main objective and on top of that you can choose 2-3 side objectives. When you define the objectives in time it creates a basis for planning and execution of the fair.
Objectives for the fair can be for instance:
- Acquiring new customers
The fair is an excellent channel to create new contacts with customers because the visitors are already interested of the event. The fair works also as a magnificent place for collecting contacts keeping the continuation in mind. A customer doesn’t necessarily buy the service or product at the table right away but can leave her or his contact information for a follow-up — the rest depends on you..
- Testing new products
It is effective to test a new product or service at the fair for the sake of getting reference of it directly from potential customers.
- Acquire publicity and strengthen your brand
The fair in Kamppi is a magnificent channel for strengthening the brand of a JA company. We also believe that there is both national and international media present at the fair.
Virtually the limit in planning is just creativity but it is imperative to also remember the borders put by the organizer of the fair, for the stand for instance. During the fair the stand works as a display window and a business card of the JA company, with the purpose of supporting the objectives you have defined for the fair.
Essential things concerning the planning are:
- Begin to plan in time
It pays off to start the planning with creating a precise working schedule.
- Nominate a person in charge for the fair
It’s beneficial to nominate one excited and capable person in charge to control and organize the stand at the fair.
- Crystallize the main message of the stand
A guest at the fair must with just one glimpse get the hang of what your JA company does and what you’re offering. It is therefore essential to crystallize a message that makes you interesting.
- Focus on the relevant things
The main message you’ve chosen can be supported with 2-3 side messages. Consider, though, that the more you give information aimed on different purposes, the more shattered is the big picture formed.
Put effort on the first impression: what you look like, what you do at the stand and how you encounter with the guest.
- Stay in mind
A stand stays in the visitors mind if it distinguishes itself from the others. The differentiation may have to do with the selling you’re doing or with the look or activities of the stand.
You can acquire attention by distinguishing yourself but it’s not quite enough. Keep your customers and their needs in mind.
- Invite people to visit the stand
It pays off to put information of your participation on the website of your JA company and in social media before the fair.
A thorough work of planning and preparing culminates in the trade fair event itself. It is important that something goes on at the stand during the fair. It is then it distinguishes itself from the other, attracts visitors and creates the mood.
Think about these things during the fair:
- Wake interest and create experiences
Things that wake interest are for instance lotteries, tastings and a possibility for trying. Don’t let it draw attention from the actual doing, though.
- Utilize the possibilities for present the products
It pays off to present the product/service you’re offering as soon as you’ve managed to collect interested people to your stand. A well performed presentation proves the benefits and stays in mind.
- Hand out brochures
Remember to first create a personal contact, though. Do not hand out brochures blindly, unless it’s your objective at the fair.
- Collect contact information systematically
One of the main objectives of participating in the fair is to collect contact information of high quality on potential customers. It pays off also to plan ahead the collecting of contact information as a process — are they collected in digital, paper or business car form.
A final success concerning thriving at the fair is resolved first after the fair. After-care is something to take action with right away — don’t wait until tomorrow.
It is beneficial to deal with the after-care personally as well. It is then the chance of succeeding is greater. After-care is about keeping the promises made at the fair.
- Know your focus group and who you want to reach at the fair
- Plan and define objectives for the fair
- Begin to plan in time
- Utilize the features of the fair, with all senses if necessary
- Market in advancce and attract the customers to you
- Choose a team for the fair and prepare thoroughly
- Face the customers bravely at the fair
- Remember the after-care and collect the outcome of your work
Source: Messujärjestäjien Unioni. 2011. Messuille — Opas näytteilleasettajan messumenestykseen.