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Uskalla Yrittää 2020 -final

The Uskalla Yrittää 2020 -final will be held online in April due to the coronavirus. Uskalla Yrittää is Finland’s most important student entrepreneurship competition. During the spring, over 450 JA companies and over 1,400 JA entrepreneurs participated in regional semifinals around Finland. In the finals they compete for the Finnish Championship title and place in the European Championship.

In the final, the best JA companies in Finland will be selected. The main prizes are JA Company of the Year for the best primary or secondary company and the winner will continue to the European Championship in Portugal and JA Enterprise of the Year for the best higher education company and the winner will represent Finland in the European Championship in Greece.

Winners and signature award winners will be selected by a jury of business professionals who will learn about the business through their pitch decks and interviews. The jury and the JA Finland’s experts select the top 15 companies based on pitch decks to participate in the jury interview.

Partners

The schedule for the Uskalla Yrittää -final is:

  • The deadline for submitting all advance assignments is 5.4.2020 at 23:59.
  • The jury and the JA Finland’s experts will evaluate the pitch decks and select among the finalists the companies to be interviewed (15 companies). Evaluation will happen from 6th April to 16th April 2020.
  • JA companies selected for jury interviews will be notified on 17.4.2020.
  • The jury interviews will be held April 22, 2020 from 10:00 a.m. to 3:00 p.m. Each interview lasts about 10-15 minutes.
  • The winners will be announced at a prize-giving ceremony on April 23, 2020 from 9:30 to 11:30. The event will be broadcast online and can be accessed through this page.

1. Video pitch

The first assignment to be evaluated by the jury is a one-minute video pitch of the company. Instructions for producing pitching are below the preliminary tasks.

Video pitching will be returned via email ([email protected]) by 5:20 pm by 11:59 pm. Late entries will not be taken into account in the competition.

2. Pitch deck

Second assignment to be evaluated is the written output of the company, the pitch deck. Instructions for producing the pitch deck can be found below the pre-assignments.

The jury will select the top 15 JA companies to participate in an online jury interview based on pitch deck. The top 4 companies in the primary school, the top 8 in the secondary school and the top 3 in the higher education will be selected for the interview.

The pitch deck will be returned via the online form or by e-mail ([email protected]) by 5.4.2020 at 23:59 Late entries will not be taken into account in the competition. The return form is available below the pre-assignments.

3. Jury interviews

The jury will interview the top 15 JA companies and select the main prize winners as well as signature award winners.

The interview is a 15-minute interview where the jury, through free-form discussion, learns more about the company, its operations and its future. The main language of the interview is Finnish/ Swedish/English, but part of the interview will be conducted in English as the language used in the European Championship is English.

The interview will take the form of an online interview on Wednesday, April 22, 2020, from 10 a.m. to 3 p.m. Interviews are recorded. Interviewees will be informed of the time of the interview on  17.4.2020.

1. Company description

There will be a summary  of all the JA companies on the event’s website.

Every participating JA company must submit a short description of what the company does and what makes it interesting. The purpose is not to write the business plan all over again for everyone to see, rather a brief description of the business idea.

Send the company’s logo in PNG, JPG or JPEG -form at the same time. Return the description and information with the form below.

The presentation will be returned via the electronic form on 5.4.2020 by 23:59.

> Go to the submissions page

2. Company picture (team/entrepreneur)

One category in the final competition is the best presence in social media. In this competition the JA companies collect likes for their own picture. Nuori Yrittäjyys ry publishes a photo album on Facebook. The album introduces all the finalists and it is published on 8.4.2020 and it is possible to like until 22.4.2020 at 23:59.

> Go to the submissions page

3. Video pitch

Every company participating in the finals will shoot a video pitch of their own company. Maximum length of the pitch is one minute. The jury will watch the videos as part of the evaluation. The video can be filmed on the phone and no extra points will be made for the video. Pitch can be done in Finnish, Swedish or English.

The video will be restored by uploading it to the cloud or video service and returning the link via e-mail to [email protected] 5.4.2020 by 23:59.

Pitch content

For example, pitch content can be as follows:

  • Start (JA company name)
  • Problem (What is the customer’s problem?)
  • Solution = Product / Service (What is the solution to the problem offered by your company? What product / service is offered? What makes it great?)
  • Business Model (How does a JA company make money; who are the customers / how much does the product / service cost? Where is it sold? How is it marketed?)
  • Team (What kind of expertise does the team have?)
  • Ending (eg company slogan)

In the beginning of the video, you have to say “Hi, we are a JA COMPANY and this is our video pitch.”

4. Pitch deck

The JA companies competing in the final produce a pitch deck for their company. Pitch deck is a PowerPoint presentation on the company consisting of 10–20 slides that provide the essential information regarding the company and its operation. With the presentation, the JA company demonstrates that it is able to produce a written document on the company that will make the readers take an interest in the company and its operation. The pitch deck can be produced in Finnish, Swedish, or English.

The jury will evaluate the pitch decks and select the best companies for interviews based on pitch decks.

The pitch deck will be returned via the online form or by e-mail ([email protected]) by 5.4.2020 at 23:59 Late entries will not be taken into account in the competition. The return form is available below the pre-assignments.

> Go to submissions page

Pitch deck guidelines

The pitch deck should provide the essential information as such that a representative of the company does not have to provide clarification. Excellent pitch decks are clear, have a narrative and a visual quality.

The pitch deck could, for example, include the following aspects:

  • Title slide
  • Problem and current solutions
    • What are the customer needs satisfied by this idea? What are the problems it resolves?
    • What is new/different about this idea compared to the competition?
  • Solution and value proposition
    • What product/service does the company produce?
    • How does the customer benefit from it?
  • Market
    • Who are the customers of the company? How many (potential) customers are there? Where can they be found (physically/online)?
  • Business model
    • How can the product/service be marketed to reach the right target group?
    • What are the most important sales channels for the product/service?
  • Team
    • Does the company have the competence to realize the idea? What type of competence is that?
    • What can the company do by itself and where does it need outside help?
  • Financial figures
    • How much product/service do you need to sell to ensure profitable operation?
    • What is the profit margin of the product/service?
  • Competitor analysis
  • Learning
    • What have JA entrepreneurs learned during their operations?
    • Has the JA company had challenging situations during the operations year? How did they survive?
    • Has JA made mistakes? What did the team learn from them and did it affect your business?
  • Future
  • Closing slide

In the presentation, you should also emphasize the values of your company as well as the possible aspects of your idea related to responsibility and circular economy.

BEST JA COMPANY IN FINLAND

ELEMENTRY SCHOOL & SECONDARY SCHOOL | JA COMPANY OF THE YEAR 2020

The best JA companies from comprehensive and upper secondary education are awarded the Company of the Year title. The winners will represent Finland in the European championship of the JA Company Program in Portugal on July 21–24, 2020.

  1. Pitch deck (in Finnish, in Swedish or in English)
  2. Jury interview (in Finnish, in Swedish or in English)

Pitch deck

The jury pays attention to the following matters in the pitch deck:

  • Is the pitch deck clear and tell the reader the most important information about the company succinctly?
  • Does the pitch deck tell the most important and essential information about the company and its activities?
    • What is the company’s main target audience and why?
    • Who does the company compete with?
    • What are the company’s main marketing channels and how have they been decided on? Have they worked?
  • What does the JA company offer its customers?
  • What are the company’s competitive advantages over its competitors?
  • How is the product or service priced and how has that price been reached? Is the price competitive?
  • Has the JA company clearly described the company’s financial situation in the report?
    • Does the report present the key figures for the company’s operations?
    • Have the key figures been explained in more detail and have they been analyzed?
    • Does the report discuss financial matters correctly, or are there errors?
  • Does the report describe the company structures?
    • Are members’ roles clearly assigned?
    • Is the report divided into sections in a sensible manner?
  • Does the report show that the company understand its own operations, productivity, and potential to succeed as a real company?
  • In the report, do the entrepreneurs state what they have learnt?
    • Do they talk about their positive and negative experiences?
    • Have they faced challenges? How have they dealt with them?
    • What plans for the future do the entrepreneurs have and have they told the readers of the report about them?

Jury Interview

In the interview the jury pays attention  to the following matters:

  • How do the entrepreneurs talk about their own experiences during the JA year? What have they learnt (as individuals and as a group) and how will they use those lessons in the future?
  • Has the company had goals during the year? What challenges have there been during the year and how has the company dealt with them? Have the roles of the company members been clear during the year?
  • Is the company able to say what added value it gives its customers? What are the company’s strengths and weakenesses? Is the company able to talk about its key financial figures (profit and how it is formed, turnover)? Who are the company’s customers and how are they reached? What would the company do differently if it were to succeed as a real company?
  • What is the entrepreneurs’ attitude? What plans for the future do the entrepreneurs have? Do they intend to continue their business operations after the JA year? Does the company have a clear view of the possibilities for developing its operations?

In the final, the jury assesses the JA company’s operations and learning.

Assessment of operations

Innovation, value generation, marketing

  • Is the JA company’s product or service innovative?
  • Can the JA company’s idea also succeed outside Finland?
  • Has the JA company’s marketing been carried out in a sensible way?
  • Has the JA company done market research or asked for feedback from customers? Has the product or service been developed on the basis of feedback?
  • What marketing channels does the JA company use? Why are the chosen channels used? Have customers been reached via the channels?
  • If the JA company carries out reselling, in what ways does this generate added value for their own clients?
  • Are the students able to say why their product or service is needed? What customer problem does it solve?

Product/service, development, customer-orientation

  • Where did the idea come from originally and how has the idea become business activity?
  • Who is the customer of the JA company’s product or service?
  • Has the product/service been thought of from the potential customer’s perspective? What added value does it generate for the customer?

Goal-orientedness, planning, administration

  • Does the JA company have a clear operating plan?
  • Has the JA company set itself clear goals and have they been followed actively during the academic year?
  • How is the JA company structured? Do all the members have clear roles?
  • In what way does the JA company track its own activities? Is some sort of system in use?

Financial performance

  • What are the JA company’s most important key financial figures? What sort of profit does the product or service have?
  • Do all JA company members understand the company’s finances?
  • Does the JA company know the financial factors that affect price and costs?

The revenue and company profit during the academic year must be considered, as they show the company’s potential and are proof of work that has been done. The size of the profit alone is not of great importance as ideas are different and the potential they have for making money during the academic year may depend on the location.

Assessment of learning

Group work

  • Have the JA company’s members understood the importance of group work and the influence of the individual on the group’s activities?
  • Are all members actively involved in the JA company’s operations?
  • Are the JA company’s members proud of their work and achievements?
  • Has the JA company done cooperation and networked with other actors? For example, this could be with other businesspeople in the same geographical area.

Reflection and assessment of one’s own learning

  • Are the JA company’s members able to talk about the things they have learnt during the JA year?
  • Have the JA entrepreneurs learnt from each other and supported each other during the year?
  • Has the JA company faced challenging situations during the academic year? How did it deal with them?
  • Has the JA company made mistakes? What did it learn from them and did this affect the company’s operations?
  • Has the JA company improved its operations during the year?

Presentation and interaction

  • Does the JA company present itself convincingly?
  • Do the JA entrepreneurs show an entrepreneurial attitude?
  • Does the JA company interact with others clearly?

For the Finnish competition in the elementary and secondary school category the age limit comes directly from the European championships’ age limits. JA Europe’s official rule is:

Achievers representing their Companies in the competition must be at least 15 years old and no more than 21 years old on the 31st of July of the year of participation. Younger or older students will be automatically asked to withdraw from the competition.

For this reason secondary school JA companies which want to compete for the title of Finland’s best JA company and go forward to the European competition must not have participants who are over 21.

**

In the European final of the secondary school category, the lower age limit is 15 and the upper age limit is 21. If a JA company has a member who is above or below the age limits, this limits the possibility of going forward to the European competition.

If the JA company wishes to go forward to the European competition final, such a person may not participate in the company’s operations in the final at any level. He or she may be a guest at an open event, such as fairs and company presentations. He or she may not, however, present himself or herself as a representative of the JA company.

The JA company may participate in the final with all its members, regardless of age, but in such a case the JA company may not represent Finland in the European championships. The JA company is involved in all other categories, however.

HIGHER EDUCATION | JA ENTERPRISE OF THE YEAR 2020

The Enterprise of the Year title is awarded to the best JA company from a higher education institution. The winner of this competition will represent Finland in the European championship of the JA Company Program for higher education institutions in Greece on June 24-27, 2020.

  1. Pitch deck (in Finnish, in Swedish or in English)
  2. Jury interview (in Finnish, in Swedish or in English)
  • Throughout the judging process, the judges think of themselves as potential investors or partners in the company and the team that participates in the final.
  • Judges evaluate the learning or the whole team during the program and the change this experience has had to every member of the team.
  • In company point of view the main aspect judges look at is the Value (Financial, cultural or social) each start-up is creating and its potential to grow and the team behind the idea. Is the idea viable, has the team learned during the year and has the team showed a commitment to deliver their promises?
  • The company who has met the formal criteria and received the best scores from highest number of judges will win the final.

Criteria can be found here.

For the Finnish competition in the higher education category, the age limit comes directly from the European championships’ age limits. JA Europe’s official rule is:

Achievers representing their Companies in the competition must be at least 18 years old and maximum 30 years old on the date of the competition. Younger or older students may not participate in any part of the competition.

For this reason higher education JA companies which want to compete for the title of Finland’s best JA company and go forward to the European competition must not have participants who are over 30.

**

In the European competition final, the upper age limit is 30 years. If a JA company has a member who is above the age limits, this limits the possibility of going forward to the European competition.

If the JA company wishes to go forward to the European competition final, such a person may not participate in the company’s operations in the final at any level. He or she may be a guest at an open event, such as fairs and company presentations. He or she may not, however, present himself or herself as a representative of the JA company.

The JA company may participate in the final with all its members, regardless of age, but in such a case the JA company may not represent Finland in the European championships. The JA company is involved in all other categories, however.

SIGNATURE AWARDS

#HUOMISENTEKIJÄT - BEST ELEMENTARY LEVEL

Municipality Finance, or MuniFin, is a main partner of JA Finland, and they award the #Huomisentekijät prize to the best JA company from a comprehensive school in the Uskalla Yrittää finals. The prize goes to a company whose business idea is topical and has social significance.

In this category, the outcome is determined by the overall package: The #Huomisentekijät company is innovative and future-oriented, and its members have an enthusiastic entrepreneurial attitude and the desire to work with socially significant matters.

The #Huomisentekijät competition is intended for JA companies in comprehensive education. All comprehensive education JA companies are automatically included in this competition, so there is no separate registration for it.

In this category, the outcome is determined by the overall package: The #Huomisentekijät company is innovative and future-oriented, and its members have an enthusiastic entrepreneurial attitude and the desire to work with socially significant matters

In their evaluation, the judging panel will focus on the following aspects:

Business idea and model

  • An interesting, important, and topical business idea
  • The idea has takers, i.e. customers, and there is demand for it.
  • The company’s product/service is realized in an innovative manner.
  • The company has identified their key target groups.
  • The company is able to explain why the product/service is needed and what is the customer’s problem that the product/service solves.
  • The company has identified and employed sales and marketing channels and is able to explain why the chosen channels are used.
  • The business idea has been considered from the perspective of a potential customer and the company is able to explain the added value provided to the customer.

Goal-orientation and determination

  • The company has had a clear business plan, according to which the operation has been developed.
  • The company has set itself goals and monitored them actively throughout the operation.

Finance

  • The company understands the key financial figures of their operation.
  • The company is able to explain the profit margin of their product/service.
  • The company recognizes the financial factors that affect the price and costs.

Learning and interaction

  • The members of the company are able to explain what they have learned during the operation of the JA company.
  • The company is able to explain the challenges they have faced and how they have overcome them.
  • The members of the company are better able to identify their strengths and skills.
  • The company interacts and presents itself in a convincing manner.
  • The members of the company operate in an entrepreneurial manner and demonstrate an excellent entrepreneurial attitude.

The winning team receives two-day tickets to Tubecon 2020 and a personal sparring session with a well-known content creator to support the company’s marketing. If the company will not be continuing its operation, the sparring session could also be used for building the winners’ social media profiles.

SUSTAINABLE IDEA – THE BEST UPPER SECONDARY SHOOL

Handelsbanken’s viability and success on the market is based on the trust of the customers, the public, and the authorities. Sustainable development and responsible operation are part of the culture and approach of Handelsbanken. In the Uskalla Yrittää final, Handelsbanken awards the best upper secondary school company with a business idea that considers sustainable development.

Sustainable development refers to global, regional, and local societal change in a guided and controlled manner, whose objective is to safeguard the opportunities of current and future generations for a good life. Sustainable development considers ecological, economic, social, and cultural sustainability.

The competition is aimed at upper secondary school JA companies. Companies do not register separately for the competition; rather, all upper secondary school JA companies are part of the competition.

In their evaluation, the judging panel will focus on the following aspects:

  • Is the business idea (service/product) itself sustainable?
  • Has the company made conscious sustainable decisions in their production and operation?
  • Is sustainability used to increase marketing and sales?
  • Is the company able to reconcile profitability with sustainability?
  • Has the company considered one or more of UN’s Sustainable Development Goals in their operation?

In addition to the above, the judging panel will use the following general criteria to evaluate the operation:

  • Has the company set goals for itself and have those goals been actively monitored?
  • Has the product/service been considered from the perspective of a potential customer? What additional value does it provide to the customer? What is the customer’s problem solved by it?
  • What are the key financial figures of the JA company? What is the profit margin of the product/service? Do all members of the JA company understand the company’s finances?

The winner of this competition receives a monetary prize of €500. The winning JA company must invoice JA Finland for the awarded amount, by May 15, 2020 at the latest.

TEKIJÖIDEN TAKANA – BEST VOCATIONAL

Fennia believes that together we can go further than alone. This is why Fennia stands with makers, creators, and entrepreneurs today and in the future. Fennia wants to protect everything that is important to you, so that you can focus on realizing your dreams. Together, JA Finland and Fennia want to provide key entrepreneurial skills to the change-makers, innovators, and leaders of the next generation.

During the Uskalla Yrittää final, Fennia rewards the best vocational education JA company that has considered the social impact, economic viability, and innovation of its operation, without forgetting outstanding practical implementation. The operation is evaluated from the perspectives of both the present and the future.

The Tekijöiden takana competition is intended for JA companies in vocational education. All vocational education JA companies are automatically included in this competition, so there is no separate registration for it.

In their evaluation, the judging panel will focus on the following aspects:

Social impact

  • How does to operation help the local community?
  • Does the operation have the potential to employ other people in the area?
  • Have local partners and producers been utilized in the operation?
  • Does the company cooperate with other local operators?

Strong financial result

  • Is the company’s idea profitable?
  • Does the company have the potential to grow and employ people in the long term?

Innovation

  • Is the practical implementation of the company’s idea innovative?
  • Does the company’s operation include experimentation and doing things differently from others?

In addition to the above, the judging panel will use the following general criteria to evaluate the operation:

  • Has the company set itself goals and have they been actively monitored?
  • Has the product/service been considered from the perspective of a potential customer? What additional value does it provide to the customer? What is the customer’s problem solved by it?
  • What are the key financial figures of the JA company? What is the profit margin of the product/service? Do all members of the JA company understand the company’s finances?

The winner of this competition receives a monetary prize of €500. The winning JA company must invoice JA Finland for the awarded amount, by May 15, 2020 at the latest.

UNELMAT ELOSSA - BEST HIGHER EDUCATIONBBe

Elo is the largest provider of employment pension insurance in Finland. Elo ensures that its customers receive the pensions they deserve. Elo helps its customers succeed and respond to the challenges of the changing working life.

One third of Finnish companies and approximately 40 percent of Finnish entrepreneurs have chosen Elo as their employment pension insurance partner. At the moment, Elo is responsible for the future pensions of approximately 520,000 employees and entrepreneurs and takes care of 240,000 pensioners and investment capital amounting to approximately 25 billion euros.

Elo is a main partner of JA Finland and in the Uskalla Yrittää final they award a prize for the best JA company from a higher education institution who demonstrates entrepreneurial attitude and enthusiasm towards entrepreneurship.

The “Unelmat Elossa – Best Higher Education” competition is aimed at higher education JA companies. Companies do not register separately for the competition; rather, all higher education JA companies are part of the competition.

In seeking the best JA company from a higher education institution, the judges focus on the following aspects:

Problem and solution

  • The company has identified a problem and provides a solution that is distinct from the competitors.
  • The company has at the very least created a minimum viable product (MVP) or prototype.

Business model

  • The company provides additional value to the customer and has recognized its key target groups.
  • The company has a clearly defined business model and the potential to grow into a larger enterprise.
  • The company understands the key financial figures of their operation and is able to explain the profit margin of the product/service.

Goal-orientation and determination

  • The company has had a clear business plan, according to which the operation has been developed.
  • The company has set itself goals and monitored them actively throughout the operation.
  • The company presents concrete actions to secure genuine and sustainable business operation. Examples include leadership, recruitment, decision-making, and operative activities.

Entrepreneurial attitude and the future

  • The company operates in an entrepreneurial manner and demonstrates an excellent entrepreneurial attitude.
  • The company has created a plan for developing their operation in the future and considered the next steps to take.

The winning JA company in the competition will receive a €500 prize to develop its business operations.

The JA company must invoice Nuori Yrittäjyys ry for the prize money after the final and no later than 15.5.2020.

TAALERI LUOLA

Taaleri is a main partner of Nuori Yrittäjyys ry and the Uskalla Yrittää final this year has a special category, Taaleri Luola, a pitch competition for young people organized by Taaleri on the stage of SuomiAreena in Pori on 15 July 2020.

At the final, five companies will be chosen to take part in the Pori event.

The JA companies will pitch their ideas in front of the SuomiAreena audience in Pori. Each company will receive feedback from business and entrepreneurship experts.

Each group will be awarded on the SuomiAreena stage. This means a top opportunity to develop your own JA idea further, make good contacts and networks and give your own idea wings.

The Taaleri Luola competition is open to all JA companies, regardless of school level. All companies in the finals will compete. Five winners will be selected.

The sparring day will be held for the winning teams in SuomiArena’s Taaleri Luola in Helsinki or as a remote conference on May 28, 2020 from 10am to 4pm. Participation in the event requires participation in the sparring day.

The jury judges the following in the competition:

  • idea
  • team
  • implementation
  • growth

Each JA company will receive €700 prize money, which it may use to prepare for the event in the summer. Receiving the funding requires commitment to participating in the summer event. If the company is unable to participate, it must give notice of this immediately. If one of the members is unable to or does not want to go to SuomiAreena, compensation arrangements are agreed upon separately.

For Taaleri Luola, the JA companies gather for a common preparation day at the Taaleri office in Helsinki at the end of May. Nuori Yrittäjyys ry will compensate the JA entrepreneurs’ travel expenses to the Helsinki preparatory day and to Pori in the summer. The preparatory day will be organized in Helsinki on 28 May between 10:00 and 16:00. Participating in Taaleri Luola requires participating in the sparring day.

CARE FOR AMBITION

SEB is a leading provider of financial services in the Nordic countries. The bank’s operation is guided by the idea that creativity and innovation are key factors for creating a better world. SEB is a main partner of JA Finland.

In the Uskalla Yrittää final, SEB awards the Care for Ambition prize to an innovative and ambitious upper secondary education JA company.

The Care for Ambition competition is aimed at secondary school JA companies. Companies do not register separately for the competition; rather, all secondary school JA companies are part of the competition.

The Care for Ambition competition is intended to find a JA company that demonstrates ambition, willpower, and determination toward the company. The operation of the company is based on a team that works together, boldly developing their business idea.

In their evaluation, the judging panel will focus on the following aspects:

  • The company’s business idea or implementation is innovative, and it has a clearly defined business operation and marketing plan.
  • The team behind the company is ambitious and dynamic. The team demonstrates enthusiasm towards entrepreneurship.
  • The business idea takes responsibility and digital opportunities into account.

In addition to these criteria, the judges will evaluate the entrepreneurs’ learning during the program: what challenges have they faced and how have they overcome them.

There is a cash prize of € 500 awarded to the winning JA company for business development. In addition, the winning team will be able to participate in JA Finland’s Job Shadow in October 2020 and follow SEB experts throughout the day.

The winning JA company must invoice JA Finland for the awarded amount, by May 15, 2020 at the latest.

YRITTÄMISEN ARVOINEN IDEA

OP is responsible for promoting the sustainable economic performance, security, and wellbeing of its owner-customers and the operational environment. Our operation is guided by the following values: humanity, responsibility, and succeeding together.

Dreams create entrepreneurs and we want to ensure that those entrepreneurs succeed. To us, the story of each entrepreneur is important. We support your company both online and locally, thus allowing you to focus on the essentials.

OP is a main partner of JA Finland and awards a prize for the best JA company with 1–2 members in the Uskalla Yrittää finals.

The Yrittämisen arvoinen idea competition is open to all JA companies with 1–2 members. All JA companies are automatically included in this competition, so there is no separate registration for it.

In their evaluations, the judges focus on the following aspects:

  • The company is able to clearly describe and explain their personal strengths and competences and the manner in which they have been utilized in the operation.
  • The company’s business idea has takers, i.e. customers, and there is demand for it, which is proved by sales.
  • The company has a plan and the desire to continue the enterprise in some form after the JA Company Program as well.
  • The company has 1–2 members.

The winner of this category will have the opportunity to participate in the Slush startup event on November 19–20, 2020. In addition, the winner is provided a mentor to help them prepare for the event, thus allowing them to utilize the event to the fullest within their own operation.

EIT CIRCULAR ECONOMY INNOVATION

JA Finland is involved in an international Young Innovators project funded by EIT RawMaterials. The Uskalla Yrittää awards a top tier JA company that has taken into account the different elements of the circular economy.

The EIT RawMaterials Circular Economy Signature Award will recognize the young entrepreneurs who best strive for a more integrated circular economy. The projects will be judged on their innovation and their project’s potential to help transform society.

Competition is open for all higher education companies. All companies participate automatically and there is no age limit.

  • Circular Economy
    • Projects that consider the whole value chain and life cycle of a product or service, such as conception, supply and/or manufacture as well as responsible consumption and/or disposal.
  • Building a sustainable future
    • We are looking for projects that use design or creative thinking to develop smart solutions in terms of sustainability, especially those which consider resource efficiency or substitution.
  • Potential to transform
    • The start ups will be judged on how innovative their ideas are. Projects with an ambitious or creative concept will be recognised. Societal or environmental impact is especially valued.
  • Business viability
    • We will consider the market size and whether this project has any competitive advantages.
  • Form & quality of presentation
    • We are looking for dynamic, creative, engaging and effective teams and presentations.

The winning JA company in the competition will receive a €500 prize to develop its business operations.

The JA company must invoice Nuori Yrittäjyys ry for the prize money after the final and no later than 15.5.2020.

OTHER AWARDS

BEST SOCIAL MEDIA PRESENCE

In the Most Liked Social Media competition, JA companies collect likes and similar signs of liking for their team picture. The competition is an opportunity to spread the word about your own team’s participation in the Uskalla Yrittää final. The winning company will be the one whose picture gets the most likes and similar signs of liking in the Nuori Yrittäjyys ry event album.

The Most Liked Social Media competition is open to all JA companies regardless of category. Companies participate in the competition by sending in a team picture  by 5.4.2020. The competition is held jointly for all categories.

Nuori Yrittäjyys ry will publish an album on Facebook with pictures of all the finalists. The album will be uploaded on 8 April 2020 and it will be possible to like it until 23:59 on 22 April 2020. The winning JA company will be the one whose picture gains the most natural likes and similar signs of liking. Paid advertising for the picture is not permitted, but the picture may also be shared on other social media platforms.

When the competition period has ended, Nuori Yrittäjyys ry will check which JA company has the most likes and favorites in the album.

The winning JA company in the competition will receive a €100 prize.

The JA company must invoice Nuori Yrittäjyys ry for the prize money after the final and no later than 15.5.2020.

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